Neem Rituals: Godrej Properties
The Trees is a mixed-use district in Mumbai’s well-connected eastern edge located amidst acres of green, and is a part of Godrej Properties. I was commissioned by the brand to create an illustrated panel that would narrate a story about one of the twelve different varieties of trees found in the sprawling complex. I chose the Neem tree as a theme, to talk about childhood rituals that were a part of my growing up years. The campaign was run on Godrej Properties' social media channels.